01We Support Business Marketing Initiatives in Which Tourism Businesses Can Directly Participate.

• Targeted Marketing Support Based on Jeju Tourist Segments: Group packages (focused on offline incentives) and individual tourists (focused on online social media platforms)
• Operation of Jeju Online Tourism Market, "TAMNAO": Reduce excessive online advertising costs and prevent the outflow of tourism revenue
• Fostering Partnership with Overseas Tourism Organizations and Supporting Joint Sales Efforts for the Tourism Industry: Support exchanges and business marketing with 44 organizations across 12 countries
• Establishment and Operation of Domestic Promotion Offices: Support field-oriented marketing in Seoul, Busan, and Gwangju

02We Support Various Initiatives to Strengthen the Competitiveness of Tourism Businesses.

• Consulting Support for Tourism Businesses: 1:1 customized consulting in areas such as management, branding, and marketing
• Research and Study on Jeju Tourism Policy: Providing various tourism trends and issue-related materials needed for tourism businesses
• Hosting the Jeju Tourism Forum: Enhancing the competitiveness of Jeju tourism by deriving solutions to current tourism-related issues
• Supporting Digital Transformation for Tourism Businesses: Establishing QR mobile platforms and providing services to share tourism information

03We are Striving to Revitalize the Local Economy by Attracting Tourists by Offering Theme-based Tours.

• Hosting the Jeju International Tourism Marathon Festival: Korea’s first marathon festival with the joint participation of runners, accompanying family members, and local residents.
• Supporting the Promotion of Dark History Tourism: Promoting accurate Jeju history through the development of Dark History Tourism programs, such as the Jeju April 3rd Incident
• Strengthening Marketing through Diversified Jeju Tourism: Enhancing on- and off-island promotional marketing by developing leisure, sports, and various types of tourism content

04We are Creating a Tourism Environment That is Easily Accessible and Satisfying for All Visitors.

• Operation of Jeju Tourist Complaint Center: Improving visitor satisfaction by resolving complaints from tourists in Jeju
• Operation of City Tour Buses: Expanding transportation infrastructure for tourists by operating city tour busesbusinesses
• Operation of Jeju Tourist Information Center: Providing professional and standardized comprehensive tourism information
• Supporting Facilities for Tour-Vulnerable Groups: Assisting businesses in establishing facilities and equipment to enhance accessibility for tourists with accessibility needs
• Creating a Welcoming Atmosphere for Incoming Tourists: Support for welcoming events targeting major tourist groups and companies, particularly those involved in incentive programs
• Operation of Tourism Order Guidance Team: Minimizing tourist inconvenience by supporting crackdowns on illegal tourism activities, such as monitoring unauthorized accommodations

05We Carry Out Public Tasks Delegated by Central and Local Governments.

• Tourism Hotel Rating Assessment (Article 171 of the Special Act on the Establishment of Jeju Special Self-Governing Province and the Development of Free International City and Article 25 of the Jeju Tourism Promotion Ordinance)
• Designation and Promotion of Excellent Tourism Businesses (Article 241 of the Special Act on the Establishment of Jeju Special Self-Governing Province and the Development of Free International City and Articles 54-65 of the Jeju Tourism Promotion Ordinance)
• Designation and Management of Tourism Convenience Facility Business (Article 12 of the Jeju Tourism Promotion Ordinance)
• Operation of Tourism Mutual Aid (Article 15 of the Jeju Tourism Promotion Ordinance)
• Issuance of Tourism Worker Certification (Article 96 of the Jeju Tourism Promotion Ordinance)

06We Take the Lead in Social Contribution Activities as the Representative Organization of Jeju Tourism

• Operation of Love Sharing Volunteer Group: Providing supplies and conducting volunteer activities for vulnerable and marginalized groups in the region
• Scholarship Program for Tourism Businesses: Selecting and awarding scholarships to employees of tourism businesses
• Support for Rural Labor: Assisting farms with labor shortages during peak farming seasons
• Jeju Olle Trail Environmental Cleanup Activities: Regular environmental cleanup activities on the 15th Jeju Olle Trail course
• Leading ESG Tourism Culture: Operating "JUPZEN", an eco-friendly project that involves tourists, tourism businesses, and local Jeju residents