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서브컨텐츠

A Transforming Tourism Association
Jeju Tourism that Brings Happiness to All

MISSION
A Bold Leap Forward through a Major
Transformation in the Jeju Tourism Paradigm
VISION
A Transforming Tourism Association:
Jeju Tourism that Brings Happiness to All

GOAL 1

Stabilizing the
Tourism Market

GOAL 2

Enhancing Tourist
Satisfaction

GOAL 3

Revitalizing Tourism
Business Operations

01 All-out Efforts to Attract Tourists
  • Creating a tourism boom in Jeju through nationwide, field-oriented marketing
  • Diversifying tourism products to attract group and package tourists
  • Pushing focused first-half marketing to accelerate the early recovery of travel sentiment
02 Restoring Trust in Jeju Tourism
  • Enhancing tourist satisfaction by eliminating illegal practices and swiftly addressing inconveniences
  • Improving Jeju’s image through island-wide kindness campaigns involving businesses, tourists, and residents
  • Pushing focused first-half marketing to accelerate the early recovery of travel sentiment
03 Supporting a Sustainable Business Environment for Tourism Businesses
  • Supporting promotion and market expansion for small-scale tourism businesses
  • Providing support for digital transformation and consulting services tailored to evolving tourism trends
  • Identifying and delivering practical support measures through strengthened on-site communication with tourism businessest
04 Innovating Jeju’s Tourism Competitiveness
  • Expanding infrastructure to improve accessibility to Jeju
  • Identifying new infrastructure to strengthen the competitiveness of the Special Self-Governing Province
  • Ensuring sustainability through professional manpower cultivation and eco-friendly tourism initiatives