A Transforming Tourism Association
Jeju Tourism that Brings Happiness to All

vision

MISSION: A Bold Leap Forward through a Major
Transformation in the Jeju Tourism Paradigm

VISION: A Transforming Tourism Association:
Jeju Tourism that Brings Happiness to All

GOAL 1

Stabilizing the
Tourism Market

GOAL 2

Enhancing Tourist
Satisfaction

GOAL 3

Revitalizing Tourism
Business Operations

01 All-out Efforts to Attract Tourists

Creating a tourism boom in Jeju through nationwide, field-oriented marketing
Diversifying tourism products to attract group and package tourists
Pushing focused first-half marketing to accelerate the early recovery of travel sentiment

02 Restoring Trust in Jeju Tourism

Enhancing tourist satisfaction by eliminating illegal practices and swiftly addressing inconveniences
Improving Jeju’s image through island-wide kindness campaigns involving businesses, tourists, and residents
Pushing focused first-half marketing to accelerate the early recovery of travel sentiment

03 Supporting a Sustainable Business Environment for Tourism Businesses

Supporting promotion and market expansion for small-scale tourism businesses
Providing support for digital transformation and consulting services tailored to evolving tourism trends
Identifying and delivering practical support measures through strengthened on-site communication with tourism businessest

04 Innovating Jeju’s Tourism Competitiveness

Expanding infrastructure to improve accessibility to Jeju
Identifying new infrastructure to strengthen the competitiveness of the Special Self-Governing Province
Ensuring sustainability through professional manpower cultivation and eco-friendly tourism initiatives